The original Lumoback, which the company also crowdfunded was a peel-and-stick sensor that wearers stuck to their lower backs. "Research out of Harvard Business School shows - and we have done our own white paper compiling this - how holding yourself in an open, upright position cause surges of hormones that not only make you look more powerful, but make you feel it, too," Perkash said. Some studies show that better posture can improve confidence, she said. Lumo Lift will appeal especially to those concentrated on improving their appearance and their self-confidence, Perkash said. A third bucket is focused on training and physical fitness." "For some it is lower back pain or neck pain, for others it is appearance and confidence. "Different people have different reasons for wanting to improve their posture," Perkash said. Lumoback, which the company plans to continue selling at its $149 pricepoint is the pricier of the two devices, and is worn close to the hips with a belt-like strap. The company aims to begin shipping the device by the summer. Lumo Lift, which is meant to be clipped to clothing on the wearer's upper body, will cost between $59 and $79 during the crowdfunding campaign and more than that at retail.
"So Lumo Lift was built with those two desired goals in mind: something that is small and can be discreetly worn and something that is more sensitive at picking up upper body slouching." The other feedback we got was that many of them wanted to focus on upper body slouching," Lumo's CEO Monisha Perkash told MobiHealthNews in an interview. "We learned that many of our existing customers wanted a smaller form factor and one that gave them the option of a hidden or even a near invisible one.
Lift is considerably smaller than its predecessor, and instead of taking the form factor of a belt, the new device uses a magnetic clasp to clip to the wearer's clothing.
Palo Alto, California-based Lumo Body Tech, makers of the Lumoback posture and activity tracking device, announced plans this week to crowdfund its next generation wearable, Lumo Lift.
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